Markup formula
Selling price = cost × (1 + markup)Markup compares profit with your cost.
Four simple steps. Every formula is shown, so you always know where the number came from.
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Add your ingredient purchase cost and recipe use, then include packaging, labour, utilities, delivery subsidies and marketing. The calculator converts common metric units and accounts for wastage before recommending a selling price.
Selling price = cost × (1 + markup)Markup compares profit with your cost.
Selling price = cost ÷ (1 − margin)Margin compares profit with sales revenue. Fees and inclusive tax are solved into the recommendation automatically.